Go For No! is a book focused on changing the way that you think about sales. With the Story of Eric James Bratton, Richard Fenton and Andrea Waltz explain how using no as one of your best assets in the sales process can help you turn No! in to yes. Go For No! YES is the Destination, No is How You Get There, is an insightful approach to sales. What defines Go For No! is the necessity to embrace no to get to yes. Essentially, the concept is that you have to take the no, address it and move toward the sale. It may be one rejection, it may be multiple. The ability to effectively address no is essential to the sales process. Each time you adequately address a no, you get closer to the sale. The more nos that you are able to address, the closer you are able to inch towards the sale.
The key to The Go For No! concept it that you don’t accept rejection as the final part of the sales process. Utilize it as an opportunity to address the persons doubt or hesitance. Once it has been effectively addressed, you are that much closer to the sale. Don’t avoid no, Go For No! This book is an excellent resource for both salespeople and anyone that needs to learn to effectively overcome rejection. Make no mistake, this is a skill that can be learned and Go For No! is a great tool to help you do just that.
