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How to Write the Perfect Elevator Pitch
Posted by Guest Author on 4/15/2012
to Marketing
The elevator pitch—you probably know what it is, but do you have one prepared? A personalized elevator pitch is something every businessperson needs, as it is an engaging and efficient way to tell others about your business. Creating the perfect pitch truly is a skill and it will take a lot of practice and preparation, and some on-your-toes thinking when delivering it.
5 Corporate Events That Can Help Any Company Win Business
Posted by Guest Author on 4/4/2012
to Marketing
Networking. Schmoozing. Corporate socialising. Whatever you want to label it as, sometimes you have to think outside of the box to both retain clients and win new business. Some businesses hate it, whilst others love the opportunity of gaining brand exposure at high profile events and going all out to show potential clients just what they are made of. Whichever category you fall into, there’s one thing that’s for certain, corporate entertainment WORKS. It doesn’t have to be all about the most expensive corporate hospitality and nor does it mean that you have to wine and dine your clients on a regular basis. Sometimes it’s just a matter of identifying corporate events which you can host on an annual basis and that both your company and your guests can get something out of. Here are some of the best corporate events to consider for annual entertaining.
Understanding Neuromarketing - Three Concepts of Marketing Psychology
Posted by Guest Author on 3/28/2012
to Marketing
There are a lot of companies out there with good ideas, but unfortunately, the majority of them will not achieve the level of success they had hoped for. That is because most businesses don’t crack the code that gets them inside their customers’ brains. Luckily, there are proven ways to help you better understand how your customers make buying decisions, and neuromarketing is the key to your success. A neuromarketing agency combines neuroscience learnings with proven sales and marketing processes to target the human brain’s decision making process, and in doing so, helps you rope in huge sales.
How to Write a Business Plan
Posted by Guest Author on 2/24/2012
to Marketing
Businesses, like all other aspects of life, begin with a good plan. Making sure that you get your business plan correct is fundamental in ensuring that you have a successful start to your company, but writing a business plan is a daunting task. So, where do you start?
How to Prosper in a Downturn by Harry S. Dent, Jr.
Posted by Ben Sanderson on 8/8/2011
to Marketing
Harry S. Dent, Jr.’s program, "How To Prosper In A Downturn” was created for this problem and it contains seven CD’s as well as a workbook. It was specifically designed for people that want to find out how to make the most out of the recession. Clearly, the economy isn’t going to improve anytime soon. The media may try to make it seem as if it improving, however that is not the reality. Because of the economy, many people are losing their jobs every day.
Rise to the Top with Barry J. Farber’s “State of the Art Selling”
Posted by Ben Sanderson on 8/7/2011
to Marketing
Networking means you have to build strong relationships with your clients and with your fellow salesmen. Knowledge is power. If you have intimate knowledge of your customers, your product and your industry you will go a long way. You will be able to find out what is working for you and what is not. “State of the Art Selling” created by Barry J. Farber will also teach you the art of setting goals.
The E-Myth Seminar by Michael E. Gerber
Posted by Dustin Matteson on 8/3/2011
to Marketing
E-Myth facilitators, who’ve received special training on how to educate you as well as your team, conduct the e-Myth virtual seminars. The topics include tried and tested business solutions and leadership tools. Each session is of 75 minutes duration, which includes a Q & A session. These sessions will teach you to systematize your business, sharpen your leadership skills, calibrate your strategic plans and enahnce your entrepreneurial skills.
The Fear Factory by Richard Fenton and Andrea Waltz
Posted by Ben Sanderson on 7/31/2011
to Marketing
Don’t get perturbed that your thoughts automatically become negative on hearing the word “No.” We are habituated to think like this since we were kids. Children hear this word “No” so many times that it becomes one of the first words they use. Provided you know the correct way to utilize it, the word “No” has the power to truly transform your life.
Go For No The Movie
Posted by Ben Sanderson on 7/28/2011
to Marketing
The Go for No movie aims to reprogram the way you think in order to take your life and career to great heights. No is not a disheartening word at all; life is full of situations where we hear it. The point is not to be overwhelmed by the word but to learn to embrace it. We should be happy to accept challenges. Sometimes a no does not even mean a no; it just means that you should try harder and think creatively. This is what the creators of the program wish to teach in the Go For No Movie.
Get Ready for The Business of the 21st Century
Posted by Ben Sanderson on 7/15/2011
to Marketing
The key to have a scalable business is to know how to keep it growing. Revenues will come your way but you also have to keep reinventing the business so that your customers keep coming back to you. Robert Kiyosaki shows you how to build customer loyalty in his book. It’s not enough to know that networking business is THE business of the 21st century. You must know how the whole networking system works so that you can also do it. You can read all about this in “The Business of the 21st Century.”
If You Need Customers Scrambling For Your Door – Try Attraction Marketing
Posted by Guest Author on 7/14/2011
to Marketing
Rather than you going out and looking for new customers, allow them to find
you through properly used attraction marketing methods. If you’re of the school
of ‘what is in it for me?’ you’d probably find attraction marketing incredibly
appealing; and when your philosophy is ‘what can I do for you?’ you will find
this technique of marketing extraordinary.
Go For No and Get the Yes
Posted by Administrator on 7/11/2011
to Marketing
We must understand why we’re so apprehensive of hearing a no for an answer. And we must learn to respond to that fear. Any artist, writer, entrepreneur or salesperson must know that “no” has value. With every no you get a step nearer to yes. Therefore it is important to erase the connection of the word no with negative feelings in the mind and associate it with positive feelings. Professionally, “no” isn’t meant to be personal. When you are able to understand the significance of no, you will learn how to reach your destination – the “yes”.
Go For No: Success in Marketing by Embracing Failure?
Posted by Administrator on 7/6/2011
to Marketing
If you are into sales, you’d know that dealing with blunt rejections is
quite okay as you simply shrug off the failure and move on to the next
prospect. But dealing with indirect rejections is complex and it sucks away
most of your energy and momentum. When you have to chase people who tell you to
call back later because they need to “think about it”, “talk to spouse / parent
/ friend”, or “look up their horoscope”, you feel your motivation drooping and
by the time the real buyers appear on the scene you are not confident at all.
Million Dollar Marketing Secrets from The Masters by Jay Abraham
Posted by Ben Sanderson on 7/5/2011
to Marketing
Million Dollar Secrets from the Masters will provide you with the tools
and resources you need to market your business effectively. It doesn’t matter
whether your business is small or big. Jay Abraham has the methods for any kind
of business and any size of it. His techniques today are being used to good
effect by innumerable businesses. You simply cannot go wrong when you have the
Million Dollar Secrets from the Masters themselves! Make full use of what they
have to offer.
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Partying in College Should Be a Big No-no
You’re Hired – How to Hire the Right Staff
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How to Be a Great Workplace Mentor
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